I pierced my TV screen as I watched an e.l.f. Beauty sign gracefully fell and breezed along the front of the New York Stock Exchange building.
Celebrating their 20-year anniversary, e.l.f. Beauty transitioned from eyes, lips, and face to eyes, lips, and funds.
As part of their new sweepstakes, 20 of their Beauty Squad members (part of their reward program) will win $10,000 in a brokerage account to invest. That’s $200,000.
I was stunned as I read this on their LinkedIn.
I’ve never seen such a marketing tactic, let alone one that casually benefits the company so complexly. As scrumptious as this sweepstakes sounds, who’s to say that some of the winners won’t cash out their shares for an instant $10 thousand, not allowing the company and their money grow? Not to doubt my fellow Beauty Squad members, but I can’t help but overthink the concept.
e.l.f. is simply bold for this. I mean you can even find e.l.f. beauty on Roblox. Another bold choice.
Just imagine. You, your kid, your little sister, or your little cousin hopping and skipping and dancing and swimming around on Roblox with an avatar’s face caked in Halo Glow Contour and Pink Quartz Glow Reviver Lip Oil. It’s brilliant.
The e.l.f. Beauty CEO Tarang Amin commented, “We live where our community lives.”
e.l.f. even became the first major brand with a Twitch channel ready to “game-up” their makeup every week. And, of course, no one can escape the countless TikTok posts featuring e.l.f. products with influencers and consumers trying to decide if the products are a “dupe.”
Can an $8 lip oil beat Dior and Clarins? Or can a liquid glow filter defeat the untamable, and arguably overpriced, Charlotte Tilbury?
I never even realized e.l.f. beauty was on the NYSE until a month ago when the share price was at around $170. Up until then, I had been casting spells on my face using the wand of the e.l.f. Halo Glow Liquid Filter and sticking it to my face with the e.l.f. Power Grip Primer.
e.l.f. stock was down 3.5 percent during mid-day trading on Tuesday and traded as low as $187.13, according to MarketBeat. After announcing yesterday their new sweepstakes, e.l.f. stock is up by 3.6 percent at $207.88.
Amin added on stock performance, “Investors are rewarding us for our consistency.”
Despite my ever-growing love for e.l.f. Beauty, is there growth in investing in e.l.f. Stock? The stock is extremely overvalued with its intrinsic value at around $149. Yet, shares have gained 2,000 percent over the past five years, according to Yahoo Finance.
Not to mention, it was not that long ago in September that the stock’s intrinsic value was analyzed at around $58.
Let’s also not forget to mention that e.l.f. Beauty stock is up 2639% since 2019 while Nvidia has gained 1987 percent over the period. Nvidia being the hot girl stock of the year when in reality it’s an extremely overvalued, tech giant.
Despite my hands caressing my Red Delicious e.l.f. Lip Oil as I write this with the e.l.f. Acai Glow Daily Dew Stick painted around my eyes, I see long-term growth in e.l.f. stock for experienced or even beginner investors looking to support a creative company forming financial independence and affordability for the younger generation at a time of uncertainty in inflation and future possible recession.
