Netflix changes, and then changes again by Joseph Torres

In the last month the Netflix corporation has attempted to provide its customer base with a stable business plan for the company’s future endeavors.


In came Qwickster. And just as fast, out it goes.  Sit back and try to enjoy the past month of the ultra-confusing Netflix business model.

Since 1997, Netflix has grown to become not only a movie rental/streaming service, but a necessity among movie enthusiasts. The trips to the local video store weren’t what they used to be.


Some places, would guarantee that they would have the newest titles as soon as they were released, but still couldn’t deal with the demands of the consumers. This would bring about the birth of Netflix.


Netflix would soon eliminate the walk around the video store, and reintroduce the media watching world once again with the word French word queue, in its simplest definition meaning line.


The initial process was made easy. The Netflix member would select all the films or television shows of interest, which was made available from an extensive film library.

After selecting the desired film or show it would be mailed out, watched, placed back into a prepackaged envelope.

This process provided very little effort to enjoy film again.

Since 1997, computers and gaming platforms would also become more customary to the average American household.


Netflix would begin to stream films over the Internet on a broader level.


However, there seemed to be a rule of thumb when it came to new releases.


The consumer would have to place them on their queue and receive the newest releases through the mail.


What’s wrong with that? That’s what Netflix is, right.


Well, it was right.


Things change!


In a world where Pluto is no longer a planet, and letters have been taken out of the Spanish alphabet, we can now add the mailing of films no longer being Netflix.


The battle of supremacy is at hand!


In one corner, we have the Internet streaming Netflix, in the other Qwikster.


Qwikster is the new name for the mailing portion of the now, split Netflix.


Why rename the original purpose for Netflix?


Simply put: Qwikster, is not Netflix.


The pricing for Netflix before the split for video and streaming was $9.99.


Now both Netflix (the streaming service) and Qwikster (the mailing service) will both be $7.99 each.


The consumer must realize that these are two separate bills, because these will be two legitimate companies. In NYC for both services, the consumers are looking at roughly $17.30 combined.


Is that all?


Not by a long shot!


Maybe we should look to the heavens and ask the stars, because the next answer to this one is STARZ.


STARZ entertainment is a cable premium network, which provided Netflix with films shown only on their network.


The word provided is used simply to remind us that Qwikster is for real.


STARZ helped Netflix grow and gain viewers through their newest released films streaming and being mailed all over.


STARZ provided Netflix with Pixar and Disney related projects such as the animated classics UP, and It’s raining Meatballs.


When everything seemed to be copasetic, and the only problem facing Netflix was to explain the division in their services, the strong arm of STARZ entertainment, made its presence known.


Any fan of the HBO show “The Wire” might remember Marlo Stanfield, informing “The Connect,” that the price of “The Brick (referring to a coke and heroin packaged brick)” just went up.


This is exactly what happened to Netflix.


After reviewing what they felt to be an unfair cut by Netflix, STARZ demanded more money.


What if Netflix doesn’t pay?


Then there is no product. Just like drugs, Netflix bought in bulk, chopped, and distributed its product to millions of customers. Now, Netflix runs the risk of losing its supplier.


As a result Netflix was hit hard, which the stock market has showed and continues to show.


Prior to the unfolding events, a question that was always posed to Netflix reemerges. Will Netflix ever provide gamers with a streaming or rental option for games?


While it seemed possible that Netflix would eventually provide a similar service for games, they never did.

Remember the statement above?


Qwikster is not Netflix.


Games will be made available through Qwikster, to coincidentally the same systems that provide access to Netflix.


“Smartest move ever,” responded John Pabon, after hearing of the split and its new amenities.


This immediately provides Qwikster, with a more than decent launching point. It would also seem that the possibility of getting two discs from Qwikster, would immediately give Gamefly not only competition, but a legitimate run for its money.


Gamefly, roughly $22 a month, provides a service similar to Netflix. The consumer lists the games they would like to play and places them on the queue, and voila. There is a catch, one can have two games out at a time, mail one back get the next on the queue.


Any gamer will say that some games can take more than a month to beat, and if they don’t have the time to play them, it can be difficult to get their money’s worth.


Now for a similar price, potentially even less, one could have Netflix, which would still provide users with quality streaming selections (anime, foreign films, horror, to name a few), and Qwikster, which would provide one with newer releases, and games, not provided by Netflix.


After being asked if he had any of the services listed Matt Tucker proudly stated, “I wish I had Netflix.”


Customers have witnessed Netflix become so powerful that theoretically it had to split.


Streaming films and mailing films nearly destroyed local video stores. The equivalent is like owning the three green properties in monopoly, and then putting three houses up on each property.


If Qwikster invades the game market, as easily as they could, then you better believe the business world will be investing serious dollars in the days to come.


“This is chess, it ain’t checkers, ” says Denzel Washington from Training Day. Is STARZ entertainment their friend because they know their first name? Netflix is the high roller dogg, the biggest distributer of film to consumers we’ve ever seen.


If STARZ does indeed sever its relationship with the Netflix Corporation, you better believe someone will take its place.


That company would be none other than DreamWorks whose animated department is no slouch with their heavy hitters Shrek, and Madagascar.


The hostile move by STARZ entertainment led DreamWorks to pull out of a deal with HBO to capture the spot left which was now vacant.


DreamWorks signed a very lucrative 30million dollar deal, which brings its quality programming to Netflix in 2013.


This move by DreamWorks also provides interest, as it is the first time a company has chosen against a cable provider for an ulterior method of the distribution of its product.


With that said, let’s take this time to remember the services provided by Netflix (1997-2011)


R.I.P – Old Netflix Service, It was survived by his two offspring Netflix and Qwikster.


That’s enough!


After weeks of uncertainty and public miscommunication Netflix has chosen to scrap the Qwikster company, and instead move forward with a rate increase.


(Yes. Qkister’s duration did not even last through this article.)


The rate increase is equal to the amount that a consumer would pay if they chose to have both services.


After weeks of mailing nearly 25 million Netflix customers confusing emails of change, progression, and new amenities.


The only fact made available for Netflix customers is the price is going up