Like most freshmen, Shy’anne Kush and her roommates asked each other if they were going to join any clubs. Almost immediately, the idea of Crumbl cookies came to her head as soon as her friend and secretary Amelia Nilo expressed how much she liked Crumbl’s cookies. It didn’t take Shy’anne long before she walked into her mother’s office to announce the club idea she wanted to pursue. With the help of her mother and student life staff, being the main resources Shy’anne had to make her vision of her and her friends’ club happen, the Crumbl Cookie Club was born.
A Crumbl-ing Inspiration
Crumbl Cookies, famous for its continuously rotating flavors and long lines of dessert fans, served as the foundation for Shy’anne’s vision.
“I wanted to engage and find something to do,” said Shy’anne, who is pursuing a degree in psychology. “Joining clubs is easy but still enjoyable, and I love making people happy.”
Crumbl is known for its one-of-a-kind, always-changing cookie menu that changes every week with lines out the door for being one of the trendiest desserts to set up shop in New York. To gain attraction the secret both Crumbl and Shy’anne used was getting to know their audiences and what would draw people in and towards a unique way to sell cookies on Crumbl’s side whilst Shy’anne gives college students a chance to enjoy Crumbl cookies by having events on campus at least once a month.
She aimed to replicate the Crumbl experience on campus by hosting monthly tasting events, allowing students to sample the newest flavors while connecting with fellow cookie lovers.
Building a Club from Scratch
Establishing a club necessitated more than just a concept. Shy’anne and her executive board, which included Amelia, collaborated to obtain funding, advertise events through Instagram and club fairs, and devise a sustainable operational plan.
Their financial plan took into account Crumbl’s premium pricing: $4.99 for a single cookie, $17.99 for a four-pack, and $24.99 for a six-pack. At the first event, they ordered 12 and 24-pack boxes, sufficient to serve 65-75 participants, a significant increase from their initial gathering of just seven individuals.
“We don’t hold weekly meetings,” Shy’anne stated, “but we organize major events once a month. Given that the flavors change every week, we select the ones we believe students will enjoy the most.”
Savoring Success
Previous events have featured themed tastings, such as a Halloween party and a pre-Thanksgiving gathering on November 21. The club has gained popularity, with students enthusiastically anticipating each event.
Budgeting and fundraising are essential for maintaining the CCC.
“We’ve figured out how to balance what we can spend with what will generate the most interest,” Shy’anne explained. The club’s model has proven so effective that it has become a highlight on campus.
Friendly Competition
When queried about competitor dessert options like Insomnia Cookies, Shy’anne stressed a positive approach. “There’s no animosity towards Insomnia, they have their own following. However, Crumbl’s changing menu creates a unique experience.”
Looking Ahead
As the CCC continues to expand, Shy’anne is dedicated to enhancing logistics and keeping events innovative. “There’s always something we can enhance,” she acknowledged. But for now, the Crumbl Cookie Club remains a delightful retreat for students craving tasty enjoyment.
“I wanted to be involved and find something to do. Clubs are easy, but still fun, and l like to make people happy”. Shy’anne Kush.
